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+44 (0)20 7240 7700 [email protected]

First Floor, Flitcroft House, 114-116 Charing Cross Road, London, WC2H 0JR

More about The PLAY Sport For Development Project

The United Nations Human Development Index states that living conditions and quality of life for Aboriginal people in Canada are similar to the developing world. Lack of access to education means 70% of Aboriginal students in Canada between 15 and 24 years, living on reserve, will never complete high school. Unemployment rates are twice that of non-Aboriginal populations. Growing rates of mental health issues, substance abuse, teen pregnancy, suicide, diabetes and obesity impact Aboriginal people in greater percentage than any other cultural group in Canada.
The PLAY Sport for Development Project addresses these intergenerational effects of colonization in Aboriginal communities. We do this through sport and play. Using sport as the driver of social change, combined with an Indigenous worldview model, we build capacity in local Community Mentors through nationally recognized coaching certification; Sport For Development clinics for youth; and creating lasting change in Aboriginal communities through consistent recreational programming.

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