Eagles Eye Mobile Program, Eagles Book Mobile Program, Eagles Playground Builds, Eagles Breast Cancer Awareness Campaign and multiple Eagles Go Green initiatives including the stadium conversion for sustainable practices
- Award Entered:
Sport Team of the Year
- Parent Organisation:
The Philadelphia Eagles Football Club
- Project Host Nation:
- Overview of Project:
The Philadelphia Eagles Football Team recognizes its potential as a social impact thought leader and role model. With this leverage, the team has taken the lead in establishing an award-winning charity (Eagles Youth Partnership - EYP) and cutting edge business practices that demonstrate how a business can do well by doing good. The Philadelphia Eagles were the first professional sports team in the U.S. to: • Establish a charity that brings critical mobile services directly to children in their neighborhoods, where the team is welcomed and embraced, bypassing the common barriers of race, ethnicity and class. Through technical assistance provided by EYP, other NFL teams are following our lead. • Start selling pink Eagles merchandise to raise money and awareness for breast cancer research. The NFL adopted this program League-wide during October (Breast Cancer Awareness Month). Now all 32 teams in the NFL sell pink team merchandise each October, leveraging fan loyalty to raise awareness and $millions for research. • Create a Go Green initiative that combines reuse, recycling and renewable energy sources (100% wind and solar) that remove the team entirely from the electric grid. Now the NFL and 12 of its teams have converted to sustainable business practices.