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- Award Entered:
Sport Team of the Year
- Parent Organisation:
- Project Host Nation:
- Overview of Project:
Manchester City Football Club (MCFC) sits in one of the top 50 most deprived wards nationally. In Manchester as a whole 29 of the 32 wards are within the top 10% of areas of deprivation throughout England while its neighbouring borough, Tameside, is the 49th most deprived local authority, again nationally. MCFC through its community programme City in the Community (CITC) works with schools and community groups throughout four local boroughs to tackle issues surrounding deprivation. These issues include supporting families who are experiencing second or third generation unemployment. The scheme delivers a diverse range of programmes to support these groups over a city wide remit using football and the Etihad Stadium to engage with people from all aspects of life. Through its community scheme MCFC has developed educational programmes that inspire and encourage educational achievement from all young people involved in the programmes. The overall aim is to raise the awaremess of opportunities for all young people providing them with realistic and achievable expectations.