Extra Time Flag

  • Award Entered:
    Sport for Health Award
  • Parent Organisation:
    Football Foundation and Sport Relief
  • Project Host Nation:
    United Kingdom
  • Overview of Project:
    The Extra Time programme uses the ‘power of football’ to engage with people aged over 55 in physical activity and social inclusion projects. The programme is delivered through 24 football club community schemes nationally. The schemes use the brand of the football club and its reputation in the community, to break down perceived barriers and engage with participants. In fact, 81% stated that the football connection made Extra Time more appealing. The programme aims to increase participants’ uptake of regular physical activity and focus on lifestyle changes that promote health and wellbeing. Regular physical activity can have preventive effects for some of the most common causes of the loss of independence and death in older people. A growing body of evidence suggests that diseases and conditions which are the primary cause of loss of function and independence in later life are preventable, and physical activity can play an important part. For example one in three (3.4m) over 65s suffer a fall each year, costing the NHS an estimated £4.6 million a day. Research from Age UK shows exercise programmes, particularly strength training, have been shown to be highly effective in reducing the subsequent incidence of falls among older people.

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