Dream Goal 2010 
- Award Entered:
Corporate of the Year - Parent Organisation:
Sony Corporation - Project Host Nation:
Japan - Overview of Project:
The 2010 FIFA World Cup™ provided Sony with a focus for a number of initiatives geared towards supporting the Millennium Development Goals. They are in line with Sony’s global CSR strategy to leverage its technology, encourage employee participation, and develop partnerships with organisations. The Siyakhona project, in partnership with FIFA and streetfootballworld, saw Sony photographic and video equipment and training sent to disadvantaged communities around the world and the outcomes presented at the Football for Hope Festival in Johannesburg. Public Viewing in Africa: we used Sony technology to bring the FIFA World Cup™ live to a number of communities in Cameroon and Ghana through public viewing events attended by over 24,000 people. The public viewings were linked to HIV/AIDS education and testing. Leadership development: we brought Sony professional expertise to the development sector by challenging Sony Leaders to work on projects identified by streetfootballword network members to help them achieve social change. Mentoring/Coaching: Sony Executives have mentored and coached streetfootballworld executives. Ticket Fund: Through leveraging our partnership with FIFA we invited 15,000 children to World Cup games with Grassroot Soccer who also provided HIV/AIDS education. Durable Ball: Sony engineers on trips to Africa noticed that the balls being used by children were not durable. Using Sony technology they developed a durable ball and over 3000 have been donated.
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Roy White: 21 Apr 2011 - 12:20 BST
Michael, Thanks for your comments. It has been, and is, a difficult time and we are still assessing the impact on our employees and our business. We have a number of factories in the impacted area and nearly all of these are now operational. We are providing as much support as we can to our employees in these areas and all of our top management have recently visited. We have had incredible support from Sony employees and our partners across the world both financial and with offers of physical support for the rebuilding. We believe that Japan will recover strongly and that this will also provide opportunities to show the value of community and social responses.
Michael: 01 Apr 2011 - 22:34 BST
The world is watching Japan and trying to understand the effects of the disaster, I share that concern and send all my positive energy to Japan. Could you explain what effect the disaster has had on your community groups short term and long term. And of course what effect has the bad natural disaster had on large corporations, we here car makers have had problems already in physical terms and stock valuation. Will this cause problems for your community needs ?