Coaching for Conservation Flag

  • Award Entered:
    Sport for the Environment Award
  • Parent Organisation:
    Botswana Predator Conservation Trust
  • Project Host Nation:
    Botswana
  • Overview of Project:
    Coaching for Conservation (C4C) is the Botswana Predator Conservation Trust’s (BPCT) primary social development program. It focuses on children and stems from the realization that; without the attention and interest of the local young people, Botswana’s conservation aims and the future of Botswana’s spectacular natural resources will remain uncertain. Sport inherently creates a fun environment and is a great mechanism for empowering children. The goal of C4C is to use sport to attract attention and make sport synonymous with healthy lifestyles. Our annual flagship football coaching camp is open to all primary schools. Now in its 6th year, a powerful impact has been created through the collaboration of international coaches, government sports bodies, and specialist conservation educators. They have developed a curriculum that marries football skills to conservation messages through games led by human and animal coaches. When teaching jumping, for example, and the need for agility on the soccer field, the Impala ‘coach’ teaches about his own behavior and the need for awareness, high jumping (agility), and reliance on the “team” (herd) for survival. The core message of the program at every level inspires: Respect for Self, Respect for Others, and Respect for Botswana.

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