More about Euroleague Properties S.A. (One Team)
One Team is Euroleague Basketball’s sport, social development and marketing programme that uses basketball to integrate communities and achieve significant positive social impact. Far away from what has been happening in the past, the league and its clubs have developed a complete CSR offering which brings together activities from each team in an integrated, impactful way. One Team programmes are run by 20 professional clubs and activity takes place in 11 countries (Germany, Greece, Israel, Italy, Lithuania, Russia, Senegal, Serbia, Spain, Turkey, UK).
One Team is not about numbers, or about getting more people involved in basketball. It is about the social impact that can be achieved by using basketball as a tool to work together towards a common goal. The use of a structured programme is so important because we cannot assume that participation in sport has inherent positive social impacts. Only when the right people, processes, tools and structure are put in place does it become truly powerful as a force for development and social change. Euroleague supports clubs to understand this and put it into practice, focusing on topics that include (but are not limited to) gender inequality, economic disadvantage, community cohesion, disability inequality and substance abuse.
“One Team provides a unique and valuable channel for our fans, clubs, communities and partners to build a programme that not only changes lives but also harnesses the enormous power of basketball beyond the court. For our commercial partners One Team is an opportunity to associate in a unique way with the communities that make up the very fabric of our sport. It provides, in times which demand it, an opportunity for corporate partners existing and new, to align their own social responsibility values with a trusted programme that delivers integrity and life changing results”. Jordi Bertomeu President & CEO, Euroleague Basketball.