More about Chevrolet (Coaches Across Continents)
The ChevroletFC WHAT DO YOU #PLAYFOR? campaign partners with global NGO Coaches Across Continents (CAC) to identify social issues in communities around the world. In Bandung, Indonesia, working with local NGO Rumah Cemara, CAC designed a self-directed training programme that addressed the stigma associated with HIV/AIDS.
In Chicago, USA, working with Beyond the Ball, CAC designed a program that addressed conflict resolution and gang violence. In South Africa, working with Dreamfields, CAC has designed a programme to address social inclusion to bring black, white and colored together on the football field. In Nagpur, India, working with Slum Football, CAC has designed a programme to address female empowerment in the slums, to give women a ‘voice and a choice’.
WHAT DO YOU #PLAYFOR? works closely with Coaches Across Continents and the chosen local implementing partner to design an adaptable long term curriculum that addresses chosen social issues and ensures locally-owned sustainability. Having previously run projects with Rumah Cemara and Slum Football, CAC are able to ensure the project addresses relevant issues based on prior research, community consultation, existing resources and social need. In other communities, topics to be addressed will be selected using similar methods.