GOVERNMENT’S NEW STRATEGY ALIGNS WITH THE BEYOND SPORT MOVEMENT TO PLACE SPORT AT THE HEART OF POSITIVE SOCIAL CHANGE

Beyond Sport Founder Nick Keller today welcomed the UK Government’s announcement of a new sport strategy aligned to Beyond Sport’s belief in sport’s power to effect social change.

The framework of the policy focuses on governance, grassroots development and increased participation – topics discussed by the Sports Minister, Tracey Crouch, on stage at the Beyond Sport Summit in London in October.

“Time and time again at Beyond Sport, we see the power that sport can have to change young people’s lives,” said Keller.

“National Governing bodies and the sporting movement have the opportunity to contribute in a very meaningful way, from helping disenfranchised youth back into employment to tackling crime, and from addressing key physical and mental health issues to creating social cohesion.

“This sea of change shows that the Government understands the potential of sport and are now placing the ball firmly in the hands of the key stakeholders. After a number of years of work it is becoming evident that sport throughout the world, is playing a far more central role in the fabric of society and this precious commodity has a far greater purpose than simple entertainment.”.