Beyond Sport

TIME renews Beyond Sport partnership

Following the success of the collaboration in its first year, Beyond Sport is delighted to announce that TIME has renewed its partnership with the sport for development initiative for a further year.

Through the renewed deal, TIME retains its status as a Media Partner to Beyond Sport and will help the initiative to achieve its stated long-term aim of promoting, developing and funding the use of sport to create positive social change across the globe.

The globally renowned publisher will again be providing advertorial and editorial coverage for Beyond Sport in the lead up to and during the second annual Beyond Sport Summit and Awards, taking place in 2010 in Chicago between September 27-30.

Designed to recognise and reward the best sport and development projects from across the world on an annual basis, the Beyond Sport Awards incorporates 12 categories covering the entire sporting spectrum of health, social inclusion, corporate and social responsibility, and philanthropy.

In its second year, the Awards attracted entries from over 350 projects, further extending the significant reach of the global initiative to over 115 countries and territories.

The Summit is a unique event designed to celebrate, promote and drive forward the use of sport as a tool for positive social change. It collides those who use sport as a vehicle to create social impact, with influencers from the world of business, government and federations whose attitudes and decisions can have substantial impact.

With five months to go until the 2010 event, the Summit already boasts an impressive line-up of speakers including HRH Prince Faisal Al Hussein of Jordan; Rita LeBlanc, owner of NFL SuperBowl champions the New Orleans Saints; Jérôme Valcke, FIFA Secretary General; and two-time Women's World Cup winner and former US soccer captain Julie Foudy.

A host of further speaker announcements will be made in the coming weeks and months.

TIME joins Barclays Spaces for Sports, United Airlines and UNICEF as commercial partners to Beyond Sport.

Beyond Sport is also represented by a host of high-profile Ambassadors, all who bring unique experiences and visions to the initiative. Chaired by former British Prime Minister Tony Blair, they also include the multi-Olympic gold medalist Michael Johnson; Lord Sebastian Coe, Chairman of London 2012; former NBA Champion and US Senator Bill Bradley; and IOC Executive Board Member Nawal El Moutawakel, the Minister of Youth and Sports, Morocco.

For further information visit www.beyondsport.org or contact

Drew Barrand
Head of Media & Communications
Beyond Sport
Tel: +44 (0)20 3355 8133
Cell: +44 (0)777 624 2904
Email: drew@beyondsport.org

Notes for Editors:
Beyond Sport is a global organisation that promotes, develops and funds the use of sport to create positive social change across the world.

We do this primarily in three ways…

Beyond Sport Awards
The Beyond Sport Awards programme provides support worth $1 million annually to projects across the world that use sport to address issues within their communities. The Beyond Sport Awards 2010 were open for entries from January to April with more than 350 projects entering this year’s Awards.

Beyond Sport Summit
The Summit is an annual event that brings together the best sport-led social innovators with influential, global leaders to address sport's role in driving positive social change. The Beyond Sport Summit 2010 will be held between September 27-30 in Chicago.

Beyond Sport World
Beyond Sport World is an online networking platform that allows any organisation across the globe involved in sport and development to promote their activities and connect. Visit www.beyondsportworld.org.

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