A new event designed to maximise the position that football, the world's most popular sport, has as a tool for social change will take place ahead of the official opening of this year’s Beyond Sport Summit, as Beyond Sport and streetfootballworld come together to launch Beyond Football.
The Commissioners of the US major leagues came together today to showcase their commitment to the use of sport as a tool for social change, co-signing a unique letter declaring a ‘collective commitment to this focused aim’ and taking to the stage as a group to address more than 250 influential figures gathered at Yankee Stadium on Tuesday 27th September for Beyond Sport United.
In the opening address to an audience made up of some of sport’s most influential figures gathered for Beyond Sport United at Yankee Stadium, Michael Porter, the Bishop William Lawrence University Professor at Harvard Business School, set out a vision of the future for the engagement of sport teams – and the entire business world – in their communities.
In the build up to Beyond Sport United, Tony Blair, the former British Prime Minister and Chairman of Ambassadors for Beyond Sport, met an extraordinary gathering of influential figures from the worlds of sport and business in New York to discuss the ways in which sport can be used as a tool for positive social change across the world.
Leading Premier League clubs Liverpool FC and Manchester City will go head to head with the NFL’s Philadelphia Eagles and the NBA’s Memphis Grizzlies in New York on September 27. The four Beyond Sport Award nominees will be seeking an immediate financial boost for their respective foundations as they present to a distinguished audience of more than 200 influential figures gathered at Yankee Stadium for Beyond Sport United.
More than 30 leaders in sports teams and social change are set to speak at the upcoming Beyond Sport United – a unique one-day event taking place at Yankee Stadium on 27 September that will bring together the greatest gathering of sports teams ever assembled to address their role in creating a positive impact in the communities they serve.
Beyond Sport is delighted to reveal that its work with The Wharton School at the University of Pennsylvania has resulted in the publication of a new research paper focused on how sports teams can best leverage their brand for social impact – a direct example of the ‘Beyond Sport Effect’.
An array of the most influential sports teams from across the world are set to gather at Beyond Sport United – a unique event that will bring together the greatest gathering of sports teams ever assembled to address their role in triggering positive social change in the communities they serve.
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