Children Playing Cricket in the Street

Behind Beyond

Beyond Sport is championed by a family of brands, sporting organisations and high-profile ambassadors. Every one of them believes in the power of sport to bring about change.

But you don't have to be famous to be influential. If you share Beyond Sport's aims and are as committed as any of the people below, we'd like you or your organisation to be part of the Beyond Sport family. To find out exactly how, just click here.

The People

The Ambassadors

Beyond Sport's ambassadors are spreading its message. High-profile political figures, sporting heroes and social entrepreneurs, they are united by their commitment to the Beyond Sport mission.

View the Ambassadors

The Corporate Ambassadors

A panel of Beyond Sport Corporate Ambassadors, distinguished by its business acumen, knowledge and contacts, will support, encourage and help nurture the Awards' chosen projects.

View the Corporate Ambassadors

  • Nick Fry – Chief Executive Officer, Honda Racing F1 Team
Advisory Panel

Beyond Sport's advisory panel shapes the judging process for the Beyond Sport Awards and helps identify the projects most worthy of recognition.

View the Advisory Panel

  • Nick Keller – Founder, Beyond Sport
  • Ruth Turner – Social Entrepreneur, Founder of Big Issue (North of England)
  • Michael Elliott – Editor, TIME International
  • Michael Payne – Director of Broadcast and Marketing, International Olympic Committee (1983-2005)
  • David Butler – Marketing Director, Honda Racing F1 Team
  • Beth Nicholls – UNICEF
  • Sarah Kabbani – Managing Director, Generations for Peace
  • Mike Lee – CEO, VERO Communications
  • James Baderman – ?WHATIF! Innovation
  • David Hornby – Commercial Director, Visit London
  • Paul Charles – Director of Communications, Virgin Atlantic

The Event

Latest News

Click here to view the news archive

Key Dates

  • June 12, 2008 Beyond Sport launched.
  • October 2008 Beyond Sport Awards are launched. First Call for Entries.
  • November 4, 2008 Beyond Sport at the FT Sport Industry Summit in London.
  • February 2009 Final Call for Entries to the Beyond Sport Awards.
  • April 2009 Steering & Judging for the Beyond Sport Awards.
  • July 8-9 2009 Beyond Sport – The Event.