Beyond Sport has been established by Benchmark Sport – an entrepreneurial network of brands and businesses specialising in the development of sport, entertainment and social properties. The brands owned by Benchmark Sport, focus on event development of the highest quality with a particular focus on creating and running innovative Awards programmes, business summits and networking events.

The brands owned and operated by Benchmark Sport Group include the following:

Sport Industry Group

Sport Industry Group sits at the heart of the business of sport. Through a series of events and editorial content analysing the business, Sport Industry Group helps set the agenda for the world's most dynamic industry. Today, SIG is the largest commercial sports network in Europe with the annual Sport Industry Awards attracting over 1,600 guests and a host of stars while The Financial Times Sport Industry Summit, the first joint venture in the FT's history, acts as the key networking event in the UK sport industry. The SIG also runs the annual Sport Industry Charity Challenge which this year will see 100 sport industry executives walk a high alpine marathon to raise money for the Greenhouse Schools Project. The Sport Industry Group funds a number of young aspiring athletes through the UK sports charity Sports Aid.

www.sportindustry.biz

You can also see a biography of Beyond Sport founder Nick Keller

Nick Keller is the Founder of Beyond Sport. It was a logical next step for someone who has spent nearly all his working life in sport. In 2000 he set up Benchmark Sport, an entrepreneurial sports company whose brands now include the Sport Industry Group (SIG), Square Mile Sport and Rugby ReUnion.

During his career Nick has worked with, and consulted for, an array of blue-chip brands including Bloomberg, HSBC and Virgin Atlantic. He was awarded the Entrepreneurial Media Boss of the Year in 2003 and supports two London-based youth charities.

He has been inspired by sport since childhood and believes that as a restless fidgety pupil, sport was his saviour. Nick still enjoys tennis, running and cycling, and recently completed London's Marathon and Triathlon. He didn't enjoy either of these but he did have the idea for Beyond Sport in the shower after, for which he is eternally grateful to the pain, the cramp and the blisters.