Beyond Sport has been established by Benchmark Sport – an entrepreneurial network of brands and businesses specialising in the development of sport, entertainment and social properties. The brands owned by Benchmark Sport, focus on event development of the highest quality with a particular focus on creating and running innovative Awards programmes, business summits and networking events.
You can also see a biography of Beyond Sport founder Nick Keller
Nick Keller is the Founder of Beyond Sport. It was a logical next step for someone who has spent nearly all his working life in sport. In 2000 he set up Benchmark Sport, an entrepreneurial sports company whose brands now include the Sport Industry Group (SIG), Square Mile Sport and Rugby ReUnion.
During his career Nick has worked with, and consulted for, an array of blue-chip brands including Bloomberg, HSBC and Virgin Atlantic. He was awarded the Entrepreneurial Media Boss of the Year in 2003 and supports two London-based youth charities.
He has been inspired by sport since childhood and believes that as a restless fidgety pupil, sport was his saviour. Nick still enjoys tennis, running and cycling, and recently completed London's Marathon and Triathlon. He didn't enjoy either of these but he did have the idea for Beyond Sport in the shower after, for which he is eternally grateful to the pain, the cramp and the blisters.