Tech provider to grassroots sports clubs signs deal with Finland FA
Pitchero, a provider of technology to grassroots sports clubs, has signed a pilot agreement to provide a grassroots digital platform to the Football Association (FA) of Finland and its member clubs and leagues.
The platform is designed to support National Governing Bodies (NGB) around the world and their objectives to grow grassroots participation and generating revenue for their sport.
The platform does this through a combination of Pitchero’s websites and mobiles apps, which include data and monetisation tools for national governing bodies, including; central membership management; retail integration and data collection, enabling NGBs to engage with their grassroots participants online.
The technology is managed and supported by Pitchero, but branded and controlled by the Finland FA.
For the participants, everyone within Finnish football; players, parents, coaches and officials, can access the network through websites and mobile apps designed especially for them and their role within their sport and club. The FA of Finland is currently testing the platform and if successful the technology could be expanded to all 900 football clubs in Finland.
Alongside the FA of Finland, the new white label solution – nicknamed Together - is currently being trialled by multiple UK Governing Bodies, including the Welsh FA and the Scottish FA.
Timo Huttunen, deputy general secretary of the Finland FA commented: “Capturing real time data and communicating with grassroots clubs is essential for the Finland FA.
“To do this, we required a single platform which could be used by all teams and clubs, from elite to amateur. We are optimistic with Pitchero’s huge capability and their ability to provide a platform which can generate new revenue streams and greater digital opportunities for our existing and prospective partners.”
Pitchero CEO Mark Fletcher, commented: “Governing Bodies are aware how crucial technology is to the development and growth of grassroots sport. Pitchero is the leading provider of this technology and now, working in partnership with NGBs, we have created a full white label solution for an NGB which unites their grassroots community online with a custom digital network.
“Furthermore, the networks will generate considerable revenue for the NGB, not only paying for the cost of the service but generating a positive return. In short, we can deliver a solution to NGB’s which drives participation and revenue.”