Beyond Sport Summit Announces EA as Presenting Partner
At a time when the popularity of eSports is growing at an unprecedented rate, there comes with it a unique opportunity to use its influence to drive positive social impact. At this year’s Beyond Sport Summit, 18-20 October, Electronic Arts (EA) will lead the discussion on how eSports can act as an agent of change, educating some of its 30 million viewers with authentic social messaging that can help change lives for the better.
Through their own dedicated session, EA will look to educate around eSports in a bid to change the perception of videogames. EA’s participation will promote the many benefits of gaming including but not limited to, participation, communication and collaboration. The event will also touch on EA’s grassroots efforts, highlighting some of the life-skills and intrinsic rewards that come from gaming. With a huge pool of emerging talent, player welfare is also an important topic in the eSport industry, with EA discussing the initiatives in place to ensure their health, fitness, and competitive mentality.
“Our partnership with Beyond Sport is all about changing perception and demonstrating the tangible positives that can come from gaming,” said Peter Moore, Chief Competition Officer, EA “The reach of our audience is substantial and it is important to explore how that influence can be shaped to maximise impact.”
Nick Keller, Founder of Beyond Sport added: “It is extremely exciting to have EA involved with Beyond Sport, they are bringing a new dimension to what can be achieved within the sport for development arena. Not only are they bridging the gap between the sport and interactive entertainment, they are achieving pioneering work around STEM education and producing a new type of role model that can really help influence a younger generation.”
EA’s partnership and the topic of eSports sits at the heart of this year’s theme – Innovation.
The three-day event will explore the power of technology and innovation alongside sport, to push the boundaries in creating modern day solutions to tackle modern day challenges. Hosted at Here East – a hub of modern enterprise and technology – this newly refurbished site in London’s iconic Olympic Park will welcome over 1,000 of the most powerful sport led, social innovators and global leaders to connect, engage and share out-of-the-box solutions on how sport can be used to tackle key social issues and engage with those on the fringe of society.
As part of the Summit programme, delegates will celebrate the best and brightest projects from across the globe for their creative and daring work at the Beyond Sport Awards, supported by Comic Relief, which promote, support and reward the best projects across the globe that use sport to drive social change.
The Beyond Sport Summit & Awards is further supported by Global Partners, Barclays, TIME and UNICEF and Official Presenting Partners Mishcon de Reya.